I am a Senior Product Manager with 15+ years of expertise creating digital products and services for industries as diverse as healthcare, finance and the arts. My experience is informed by my many years in product design and customer research.
I now lead product teams having a first hand understanding of every aspect of the product development life cycle, from concept testing and customer research to product launches and scaled solutions.
In addition to my product management skills, I’ve grown as a people leader — managing up to 14 direct reports, mentoring emerging talent, and recently being invited by one of Sydney's leading technology incubators to mentor their startup founders.
I also bring years of experience in budget management, P&L reporting, stakeholder and investor relations, and delivering compelling presentations to align teams around a product vision.
My passion is for building meaningful products that make a real difference in people's lives.
Employment Summary
July 2020 – Current: Co-Founder, Head of Product & Brand – ZERO by My Childe Pty Ltd
June 2017 – July 2020: Design Principal – iCare Workers Insurance
April 2016 – June 2017: Customer Experience Design Lead – Westpac Group
March 2015 – April 2016: UX Lead – State Library of NSW & DX Lab
August 2014 – January 2015: UI Designer – Australian National Maritime Museum
2006 – 2013: Founder & Designer – Digital Agency: Studio Spice & Co Pty Ltd
2005-2006: Marketing Coordinator – National Portrait Gallery
Skills Summary
Product Vision & Strategy:
Defining and executing strategies aligned with organisational missions to deliver research-backed, impactful solutions.
Cross-Functional Collaboration:
Experienced working with product, design, engineering, marketing, and operations teams.
Product Lifecycle Ownership:
Experience managing product development from concept testing and pilots to scaled experiences.
Product Roadmap & Prioritisation:
Developing product roadmaps that balance customer needs, commercial goals, and technical feasibility.
Customer & Market Research:
Conducting qualitative and quantitative research to guide product direction.
Stakeholder Engagement:
Skilled at aligning internal and external stakeholders through workshops, showcases, and reports.
Budget Management:
Managed product budgets and a $1.7M P&L; responsible for reporting and financial planning.
Data-Driven Decision Making:
Applying insights, A/B testing, and analytics to drive strategy.
Technology Integration:
Exploring and assessing emerging technologies, including AI, for product innovation.
Planning & Reporting:
Experienced in product planning cycles, OKRs, and executive reporting.
Employment History
Co-Founder, Head of Product & Brand – ZERO by My Childe Pty Ltd (Jul 2020 – Present)
Founded a climate-tech company developing plastic-free, compostable consumer products. Led digital and physical product strategy aligned to environmental and market impact. Built and executed the company’s roadmap, delivering market-winning products across multiple customer channels: online, retail, and B2B / Hospitality.
Key Responsibilities & Achievements:
Defined and executed product vision and roadmap to align with environmental mission and societal impact.
Owned end-to-end product lifecycle from research and ideation to commercial launch and scale.
Scaled our inhouse team, retailer network and partnerships.
Managed our complex product development road map for multiple products across three distribution channels with a complex international supply chain.
Planned and managed $1.7M product development budget and shareholder reporting.
Executed market research, customer interviews, prototype testing, and data-driven validation.
Managed our digital channels including our e-commerce store, retailer digital displays and digital marketing.
Raised $2.4M in equity and led investor engagement with transparent performance reporting.
Design Principal – iCare NSW (Jun 2017 – Jul 2020)
Led customer strategy and product design for NSW’s largest public insurer. Partnered with business units to map customer journeys, deliver research insights, and align product roadmaps with customer needs.
Key Responsibilities & Achievements:
Collaborated with multi-disciplinary teams to develop new self-service experience.
Owned research initiatives to inform product strategy and customer segmentation.
Delivered end-to-end journey blueprints for public indemnity product roadmap.
Balanced stakeholder priorities, aligning internal systems with customer outcomes.
Made data informed strategic recommendations for quick win service improvements alongside larger product experience improvements.
Defined user stories and customer success metrics for technology teams.
Integrated customer insights into quarterly prioritisation and experience improvements.
Customer Experience Design Lead – Westpac Group (Aug 2016 – Jun 2017)
Led customer experience design across Westpac Group websites including St.George and Bank of Melbourne. Drove strategy and delivery for key product journeys in alignment with business metrics and user needs.
Key Responsibilities & Achievements:
Led UX delivery and experimentation across high-traffic consumer product journeys; credit card, savings and cheque accounts.
Implemented personalisation features with strong data ethics and measurable impact.
Conducted A/B testing and data analysis to inform design decisions.
Managed cross-functional collaboration between engineering, brand, and compliance teams.
Facilitated stakeholder workshops to shape roadmap and strategic initiatives.
UX Lead – State Library of NSW & DX Lab (Mar 2015 – Aug 2016)
Led digital innovation lab in designing cultural and data-based experiences. Delivered prototypes for interactive exhibitions, built with lean experimentation and open-source tech.
Key Responsibilities & Achievements:
Defined vision and roadmap for digital storytelling experiments.
Led agile teams across design, development, and curatorial input.
Delivered UI/UX for searchable databases and web-based cultural exhibits.
Integrated data visualisation and user research into final designs.
Presented project results to internal stakeholders and funding bodies.
Digital Producer & UI Designer – Australian National Maritime Museum (Aug 2014 – Jan 2015)
Designed and delivered web, mobile and kiosk-based digital experiences for educational exhibits and maritime archives.
Key Responsibilities & Achievements:
Managed wireframes and vendor briefs for digital installations.
Facilitated UX workshops with curators and developers.
Founder & Designer – Studio Spice & Co Pty Ltd (2006 – 2013)
Founded an independent design agency delivering digital, exhibition, and branding solutions to federal clients and the private sector.
Key Responsibilities & Achievements:
Managed all business operations, client engagement, and team resourcing.
Led multi-disciplinary team of 7 and a pool of freelance contractors.
Brand and interaction design for a range of high profile clients including, ABC TV, The National Gallery, Department of Defence and INTEL.
Education
2025: RMIT: AI Product Manager Nanodegree – Online
2025: AI x Advanced Core Skills, GenAI Lab – Sydney.
2025: TAFE: Introduction to Artificial Intelligence, NSW TAFE – Online
2007: Central St Martins School of Art, London – Designers London
2007: Central St Martins School of Art, London – 101 Design Projects
2006: Billy Blue Design College, Sydney – Adobe Creative Suite
2001–2004: ANU, Canberra – Bachelor of Arts (Philosophy – Honours deferred)
2000: ANU, Canberra – University Entrance (Psychology)
1994: Loreto Kirribilli, Sydney